GoGatorNation

UF license plate first in the state to sell more than 100,000 in a single year

dwc — Mon, 04 Feb 2008 17:52:31 +0000

Thanks to the University of Florida specialty license plate, more than 100,000 Florida drivers now have The Gator Nation behind them wherever they go.

The UF plate outsold every contender and beat the second-place design, “Protect the Panther,” by more than 20,000 sales. Among universities, the closest competitor was Florida State University, which sold about 30,000 fewer plates.

The 105,361 sales last year spell good news for the newly redesigned license plate. The Gator plate was redesigned for 2007 with a Gator Nation theme to better fit the university’s overall marketing plan.

The high sales can be attributed to many things, including UF’s recent success in sports and the effectiveness of The Gator Nation branding campaign, said Dan Williams, UF director of marketing communications.

Most of all, he said, the plate is successful because people are proud to be associated with UF.

“The Gator Nation brand is based on pride,” Williams said, “and there’s no stronger emotion to base a brand on than pride.”

In addition to bragging rights, UF license plate sales bring with them a financial benefit to the university.

The extra $25 fee to purchase or renew a Gator specialty plate goes directly to UF. Of that revenue, 60 percent goes to scholarships as distributed by the provost, and 40 percent is used for the university’s general fundraising operation.

In total, UF received $2,634,025 from the 2007 license plate sales.

There are no plans for further revisions of the UF plate in the immediate future, Williams said. As long as sales are strong, the current design will live on.

“We don’t want to mess with success,” he said.

2007 Basketball National Champions Stein

danwill — Tue, 22 Jan 2008 18:41:54 +0000

24 oz ceramic stein with oversized handle for easy gripping. Printed 2007 National Champions graphic on front, with the 2007 season schedule and results on back.

Gator Hugger

danwill — Fri, 18 Jan 2008 18:59:29 +0000

Wrap the Gator Hugger’s arms around anything and he will hold on tight! Gator Hugger is 24″ from the tip of his toes to the top of his outstretched “hands.”

Ceramic replica of The Swamp

danwill — Thu, 03 Jan 2008 12:31:22 +0000

Detailed replica of UF’s Ben Hill Griffin Stadium, known to Gators everywhere as “The Swamp.”

New items coming soon … stay tuned!

danwill — Wed, 02 Jan 2008 15:07:24 +0000

Oval Gator Platter

danwill — Mon, 17 Dec 2007 13:00:02 +0000

The Gator Nation is everywhere - even on your table. High quality painted platter from Magnolia Lane.

Mascot Throw Blanket

danwill — Mon, 10 Dec 2007 12:28:37 +0000

Wrap yourself in The Gator Nation with this cozy Mascot Throw Blanket!

Gator Al Hugger

danwill — Mon, 03 Dec 2007 13:00:53 +0000

Wrap Gator Al’s arms and legs around anything and he holds on tight. A great pet that doesn’t eat and never needs to go out at night. 24″ overall length with arms and legs extended.

Special Edition UF Champs Tag

danwill — Mon, 26 Nov 2007 13:00:01 +0000

Special edition University of Florida “Champs” specialty plate for the front of your car. Same quality as DMV license plate, and great compliment to The Gator Nation and National Champions DMV plates!

Gator Thermometer

danwill — Mon, 19 Nov 2007 13:20:37 +0000

Wincraft® 12-3/4′’. Plastic thermometer with built-in hanger for outdoor usage.

Wincraft® 12-3/4′’. Plastic thermometer with built-in hanger for outdoor usage.Made in USA